Data driven strategic OOH

Integral solutions for the outdoor environment with technical and commercial coverage throughout Spain

ABOUT US

We are an agency with more than 20 years of experience in OOH, with our own network of offices throughout Spain and specialized in three large areas.

Solutions to information needs for each specific case taking into account the perspective of the different agents: advertisers, agencies and OOH companies

Planning, negotiation and personalized purchase of local, regional and national campaigns with operators from different areas

Planning, negotiation and personalized purchase of local, regional and national campaigns with operators from different areas

More than 50 professionals dedicated exclusively to achieving the best efficiency ratios for your OOH actions. Our management team contributes significantly to the development of the outdoor environment as a whole.

Carlos Santos Partner & Advisor We24

Carlos Santos

Partner & adviser

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Carlos Santos

Partner & adviser

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More than 30 years of professional experience in all areas of OOH in the main outdoor advertising companies.

Co-founder with Adolfo Romera of Outdoor Consulting.

Institutional relations and advice to clients.

Research and development of specific tools for OOH.

DOOH and Programmatic.

Teaching activity and publication of articles.

Sociology, Advertising and Marketing.

Adolfo Romera Partner Advisor We24

Adolfo Romera

Partner & adviser

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Adolfo Romera

Partner & adviser

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More than 30 years of professional experience in all areas of OOH in the main outdoor advertising companies.

Co-founder with Carlos Santos of Outdoor Consulting.

Commercial relations with OOH operators.

Management of projects and teams exclusively oriented to OOH.

Management of large accounts of distribution clients and franchisees.

Knowledge and Quality of Databases.

Economy, Advertising and Marketing.

Mar Gomez We24

Mar Gómez

Operational Manager

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Mar Gómez

Operational Manager

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More than 20 years of professional experience in the advertising sector, both in the media agency field and in the main outdoor advertising companies.

OOh planning and purchasing specialist.

Operations Management and Relations with OOH operators.

Management of planning and purchasing teams.

Coordination of large accounts of distribution clients and franchisees.

DOOH and Programmatic.

Information Sciences.

Pere Eixarch We24

Pere Eixarch

Commercial Director

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Pere Eixarch

Commercial Director

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More than 30 years of professional experience in all areas of OOH in the main outdoor advertising companies.

Commercial Management and Customer Service.

Management of commercial teams and delegations.

New Business Management.

Knowledge, Tools and Big Data.

Institutional Relations Catalonia.

Commercial Management, Advertising and Marketing.

Miguel Angel Tellex We24

Miguel Ángel Téllez

Managing Director

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Miguel Ángel Téllez

Managing Director

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More than 25 years of professional experience in the financial and economic areas of companies in different sectors.

General Directorate.

Financial Management.

Economic coordination of delegations and operational areas.

Knowledge of the financial market, Management Tools and Dashboards.

Business, Advertising and Marketing.

WHY CHOOSE US

Because we have the experience, tools, databases and own methodology that guarantee the achievement of the planned objectives

We have a unique, independent and multidisciplinary service model to serve clients of all types of profiles, both agencies and advertisers.

  • Custom planning models: Connect24 and BuyUp
  • National, regional and local planning
  • Local targeting campaigns
  • Programmatic and mobile retargeting

We provide the best coverage nationwide through our 6 regional offices reinforced with 13 specialized technical assistance centers

  • Technical assistance throughout the territory
  • Tailor made strategy and planning
  • 100% knowledge of the OOH inventory in Spain
  • 200,000 faces and +250 operators

The most specialized know-how. We provide technical and legal consulting specialized in the interpretation of the different OOH regulations specific to each area.

  • Post OOH campaign reports
  • Commercial and technical consulting
  • National, regional and local OOH legislation
  • Monitoring and Optimization of campaigns
  • Qualitative evaluation of campaigns

#ExternalAdvertising

We are the only Spanish company specialized exclusively in the OOH media

OUR TOOLS

Internal management tool for optimal configuration of Connect24 campaigns

Proximity to strategic points of interest

Exact distances in the selected radius of attraction

Ideal solution for proximity and hyper-proximity strategies

Short range range up to the most appropriate radius for each target

Competitive

Strategic information analysis platform to facilitate creative and OOH planning decisions

National, regional and local coverage

Madrid, Barcelona, Valencia, Seville, Zaragoza and Bilbao

5 Segments analyzed

Large format, urban furniture, shopping centers, transportation and others

Weekly information collection

+ 80 registered circuits and + 3000 campaigns per year

TopPlus

Database with all supports and operators in municipalities with more than 10,000 inhabitants

745 Municipalities

5 OOH Segments

+ 250 operators

+200,000 faces

Geo24

Geopositioning platform that streamlines the planning and monitoring of campaigns for advertisers and agencies

Custom configuration for each project

We24/client dual platform

Viewing contact points and remote management

Connected with TopPlus and SVC®

SVC ®

Rating system that determines the quality of OOH media and campaigns in terms of visibility

Collection of more than 100 items

Analysis of 6 decisive visibility parameters

Individualized analysis of all supports

Ensure the right level of visibility for your OOH campaign

You can contact us by filling out this form

+34 911 938 494 +34 931 991 755 C. Julián Camarillo, 53
28037 MADRID
Plaza Dr. Letamendi, 37
08007 Barcelona

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